The Expert Edge:
Stand Out and Sign Clients With a Sharper Message
Free Masterclass for Coaches, Consultants & Experts Who Are Ready for Better Clients—and Faster Yeses
with Debbie White
June 3
1 Session, 90 min
10 am PT | 11 am MT | 12 pm CT | 1 pm ET
See you in
You don’t need another formula. You need more of the right people saying yes.
This isn’t about starting over, rebranding, or trying to sound like everyone else. It’s about sharpening what’s already working—so your ideal clients instantly
get what you do and know they want it.
This is for you if you already have clients, but something still feels “off” in your message—or you know you’re not attracting the quality of client you want.
What we’ll cover:
1. Your Different Is the Reason They’ll Choose You
Why most marketing advice hides the thing that makes you most compelling.
You’ll learn how to make your natural strengths obvious to the people who value them most, without toning yourself down or trying to sound like a polished clone of your peers.
2. Become the Only Choice
How to clarify your value so the right clients stop scrolling and start saying yes.
When your message clicks, you don’t need to convince. You’ll learn how to speak about your work in a way that feels natural, and makes it clear why you.
3. How to Make People Lean In and Say, “Tell Me More” without forcing yourself into “marketing mode."
You don’t need to “sound more strategic.” You don’t need a fancier tagline. You just need to talk about what you do in a way that makes people feel something. I’ll show you how to make your message land so the right people instantly see why they need you—without feeling like you have to “sell” them on it.
I've spent 30 years as a marketing creative and brand strategist, working with Fortune 500 brands like Starbucks, launching multi-6 and 7-figure businesses, and helping entrepreneurs finally feel at home in their brands.
And I can tell you this: The thing that makes you stand out isn’t something you
create—it’s something you own.
That’s what we’re doing in this masterclass.
What You'll Walk Away With:
✔️ A smarter, simpler way to attract the right clients—without overthinking every post or pitch
✔️ A clear message that actually reflects your value (so people say yes faster)
✔️ A brand foundation you can use in your content, consults, and sales conversations
✔️ Confidence in how you show up—so you’re not constantly second-guessing what to say
Reserve your spot for this FREE 1-Day Masterclass and experience The Lighthouse Effect for yourself.
Simplify and amplify your brilliance so that you're jumping tracks to hitting bigger goals.
The Lighthouse Effect:
Attract Premium Clients as a Category of One
Without Complex Tech, Overwhelm, Or Fitting into a “Box”
December 10-11
9 am PT | 11 pm CT | 12 pm ET
Hear some client success stories:
$1K to $10K+/mo in 4 Months
From stalled to signing high-paying clients and scaling to multi-6 figures in just four months.
Juli Baranik
Seven Figure Builder
Scaling Strategist
First 6-Figure Year
Having clarity has ignited my business.
I’m now building something sustainable.
Laurie Schible
Mindset Leadership Coach
560% Growth into Multi-6-Figure Business
Debbie helped me create a high-ticket offer that repositioned my brand and shifted my entire business.
Aubree Hendershoot
Radiant Wellness
Lymphatic Drainage Expert
$50K+ in 90 Days
This work is transformational!
I finally understand how to talk about what I do and clients understand the incredible value.
Karoleen Fober
Intuition Mastery Coach
Secure Your Spot for:
The Expert Edge:
Stand Out and Sign Clients With a Sharper Message
With Debbie White
June 3
TUESDAY, 90 min
10 am PT | 11 am MT | 12 pm CT | 1 pm ET
FREE Registration Below!
NOTE: We will never share or sell your email or information. We respect your privacy.
By providing my phone number, I agree to receive text messages from Frankly Deb to remind me of this event.
Our workshops are legendary. Listen in:
Meet your guide: Debbie White,
Marketing Strategist & Creator of The Lighthouse Effect™
Debbie White is the founder of Clarity Wins Clients. With a track record of building multi-6 and 7-figure businesses and helping launch iconic brands like Starbucks, Debbie’s all about cutting through the noise and creating clarity that attracts premium clients.
Her signature Lighthouse Effect™ system has transformed the way coaches and service providers grow their businesses, helping them leap far past six figures with a unique, no-BS approach.
Global Marketing Expertise
