For experienced coaches, consultants, & service providers
Become A Category of One:
Reposition Your Brand for a Changed Market
What worked even last year isn’t landing now. Clients aren’t saying yes, and your marketing feels scattered.
In this master training, you’ll refine your brand message on the spot with the same worksheets my high-ticket clients pay thousands for, and walk away with a message that attracts clients and revenue in today’s market, without starting from scratch.
Monday, Sept. 8
With Brand Strategist, DEBBIE WHITE
2 - 4 pm CENTRAL, Live
SAVE $50
Use coupon code PIVOT to grab your seat for just $47.
The Market Has Changed. Your Brand Has to Change With It.
The marketing tactics that used to work fabulously even last year aren’t working now. Referrals have slowed. Content that once got engagement get zip. People are jaded, have lost trust, and are scrolling faster than ever.
Your work is powerful. But the market is saturated with thousands of people that do what you do.
Yet, some experts are growing. What are they doing that you aren't?
They've mastered positioning in their messaging.
And positioning is exactly what we’ll fix in this training.
In 2 Hours, You’ll Have the Positioning to Attract Premium Clients with Less Effort
In Become a Category of One, you’ll work through the exact process I’ve used to reposition global brands like Starbucks and hundreds of service-based businesses for today’s market.
You’ll learn how to:
Pinpoint what makes your work unmistakable
The simple question that changes everything (and almost every entrepreneur ever asks it)
Why the old messaging formulas are failing – and the new approach that’s bringing in clients now
SAVE $50
SPECIAL SAVINGS: Enter coupon code PIVOT at checkout to get it for only $47.
Here’s How This Work:
Most trainings give you ideas.
This one builds your brand and messaging right there in the session.
You’ll leave with a complete, client-getting framework that’s ready to use the same day.
In the first 30 minutes, we’ll start unpacking your Market of One Positioning™ to uncover the real reason clients should choose you, so you can finally own the space only you can fill.
In the next half hour, we’ll sharpen your Category of One Positioning™, making your work unmistakable (and showing you why most coaches sound like everyone else… and how not to).
The second hour, we’ll map your client journey with the Milestone Offer Map™ and shape it into a high-value offer with messaging that attracts like catnip.
You'll be able to ask me questions and get feedback, live, during our Q&A session.
Then, you’ll see how it all clicks together inside the Lighthouse Brand Framework™, your messaging, offers, and content aligned in one simple system. And finally, you'll have the framework for everything to flow into your Client Flow System™, a clear, repeatable path to attract right-fit clients consistently.
By the end, you’ll have a Category of One brand direction, a magnetic offer, and a client flow system you can start using right away.
Reserve your spot for Become a Category of One training:
You’ll also get access to my proprietary Clarity Wins Clients® tools and worksheets:
Category of One Positioning Worksheets™ – including the Purpose Map, Target Audience Interview Script, and Own Your Different™ guide, so you know exactly who you serve, why it matters, and how to stand out to the right audience.
Milestone Offer Map™ – turn your client journey into a structured, high-value offer that’s magnetic to the people you most want to work with.
Lighthouse Brand Framework™ – see how your messaging, offers, and content all connect in one simple framework, so your marketing finally feels seamless.
Client Flow System™ – build a clear, repeatable path for attracting and enrolling right-fit clients consistently, without tech headaches, funnels, or gimmicks.
Reserve your spot for Become a Category of One training:
This Is For You If:
✔️ You’ve sold offers and worked with clients, but your message no longer reflects your value
✔️ You’re pivoting or refining your focus and need your brand to match
✔️ You want a clear, aligned strategy that brings in premium clients consistently
✔️ You’re ready to invest two focused hours into creating the foundation for your next stage of growth
This Is Not For You If:
❌ You’re brand new and still validating your niche
❌ You haven’t sold your offer or worked with clients yet
❌ You’re looking for done-for-you funnels or fill-in-the-blank scripts
❌ This is a side-gig or hobby
❌ You don't have a service-based business
Simplify and amplify your brilliance so that you're jumping tracks to hitting bigger goals.
The Lighthouse Effect:
Attract Premium Clients as a Category of One
Without Complex Tech, Overwhelm, Or Fitting into a “Box”
December 10-11
9 am PT | 11 pm CT | 12 pm ET
About Debbie White
I’m a Brand and Business Strategist who helps coaches, consultants, and service providers position themselves as the only choice for their ideal clients - with messaging that actually lands, offers that sell, and a marketing system they can trust.
What sets my work apart is this: I’m a positioning expert.
Most of my clients come to me after trying courses, content plans, or “messaging frameworks” that never quite clicked. They’re smart, experienced, and great at what they do, but their marketing still isn’t doing them justice.
That’s where I come in.
With a background in launching iconic brands (including Starbucks) and building my own multi-6 and 7-figure businesses, I bring a rare blend of high-level strategy and deep personal clarity. I help you find the throughline in your work, and say it in a way that sticks.
I’ve guided thousands of experts through the process of clarifying their brand, raising their prices, attracting better-fit clients, and simplifying their marketing so it finally works.
If you’re ready to stop second-guessing, own what makes you different, and grow a business that’s aligned and profitable, this is where that starts.
Creative + Brand Strategy
